3 Ways To Make Your Website Mobile Friendly

When it comes to the digital age we live in today, just about everyone is online.  Even my grandmother has an iphone and knows how to facetime!  But what does this mean for your business?  Well, if you own a business, whether it be online or offline, making sure your website is mobile friendly is crucial for your success in 2016 and beyond.

In fact, not only is it important for your visitors to have a friendly experience on your website from their mobile device, but Google has stated that moving forward they will not rank websites that are not mobile friendly.  I’m sure other search engine will follow as well.  So if you own a local business and you are ranked well in Google in your city, if your website is not mobile friendly you are in jeporedy of losing that ranking.

And if you are currently trying to get your website ranked higher in Google or plan to in the future, your efforts will be useless if you don’t have a mobile friendly website.  I can give you a lot more reasons as to why this is important, but I think you get the point.

What I want to do is give you a few different options that you can do right now to make sure your website is mobile friendly.  And whether you handle your website on your own of have a local web design company do it for you, these are your best 3 options.

How To Make Your Website Mobile Friendly

1.  The first option is to use a third party company for your mobile site such as DudaMobile or something like GoMobi.  With these companies, all you have to do is enter in your domain name and they will automatically format your website to a mobile version.

Of course you can edit it all you want, but basically they keep your same website and design and just shrink it to fit mobile devices.  Once you have it the way you want it, all you have to do is copy and paste a code into your website (they will provide you with the code).  Once you have done that, every time someone visits your website from a mobile device, they will see the mobile friendly version.

There are more companies than the two that I listed, and the price for this is typically between $9 – $19 per month, depending on the company and options you choose.  So a very cost effective way to get mobile friendly.

2.  The second option is to redesign your website and build the new site with mobile responsive code.  with this step you are probably going to want to hire a professional web designer.  I only bring this option up because the digital world changes so fast, most small business have older, out dated websites.  And with the cost of web design going down, it might be worth it to just revamp your entire website and make it mobile responsive at the same time.

Just about every website that is built now a days, even free website on WordPress, come pre-built with mobile responsive code.  Depending on the type of business you have or how big your website is (5 pages or like 20 pages), you could probably go this route and get a brand new look for under a thousand dollars.

3.  This is probably the cheapest route to go, but also a lot more work.  What you can actually do is build a completely separate mobile version of your website.  Just like the first option I talked about, only this way you are doing all on your own.  You will have to build the mobile site, upload it to your servers, and then put the code in to make sure it shows up when people are viewing from a mobile device.

Unless you are a web designer or you have a web designer handling your website, I would recommend going withe one of the first two options.  However, if you are really tight on budget and cannot afford the other two methods, I wanted to include this one.  If you have to go this route and you don’t have a web designer to help you, you can just Google how to do this but be prepared because it could be a lot of work!

Hopefully at this point you understand how important it is for you to have a mobile friendly website and with the three options we talked about you shouldn’t have any problems getting up and running.

How To Set Up Your Photography Website

Now a days just about every business owner in the world knows how important a website is.  Especially when more than 92% of all Internet traffic is local.  When it comes to photography, whether you do wedding, portrait, family, or all of them, your website is your most valuable asset.

Your customers are going to visit your website before they even consider you as an option.  So it’s crucial that your website stand out from the competition, and when it comes to making a good impression online, you only get one shot.

Let’s talk about how to set up your photography website so it converts…

The first step to laying out your photography website is to put yourself in the shoes of your customers.  If you were searching for a photographer, what would you look for on their website?  Would you want to see some of their recent work?  Learn more about the photographer?  Prices?

The short answer is all of the above.  But let’s focus on the order of how you showcase these things and why.

The first and most important part of your website should be your portfolio.  Before anyone is going to look for information about you or how much you charge, they are going to want to see your work.  So the first thing your visitors should see when they get to your website is your portfolio.  I recommend a slider with some of your best photos at the top of the home page and then a grid layout of your most recent work below.

The next part you should showcase is yourself.  If they like the work, they are going to want to learn more about the person behind it.  Make sure you actually put some time, effort, and thought into this section.  Be real, be honest, and be certain to include a picture of yourself.  They are going to want to know the real you, and they want to see who you are.

Then we can talk about prices.  Now whether you should list your prices or not is a highly debatable topic.  Ultimately it’s up to you, but here’s what I find works best…  List some prices, but not all.  For example, let’s say you do wedding photography and family portrait photography.  Family portraits are generally the same amount of work, so you typically will have set prices based on hours.

Now, when it comes to wedding photography, there are way to many variables and most wedding photographers do not have set prices for weddings.  Also, because wedding photography prices can vary, you don’t want to turn customers away by listing too high, and you also don’t want to turn customers away by listing too low.

So I find it’s best to list your hourly prices for family portraits (this could be maternity, engagement, etc…) and then have a “get more information” form where people can put their wedding information and you can provide them with a more accurate quote.

Whether you are building your website yourself or hiring someone to build it for you, make sure the focus is on these 3 things, in this exact order.  This will give you the best possible opportunity to keep visitors on your site and convert them into new customers.